Happy (rainy) Wednesday!
I must thank everybody who has visited our boutique after learning about us through the Bucks County Courier Times and Philly Burbs! We've received a tremendous amount of community support for our little business - thank you all for your kind words and encouragement!
Lots of people have reached out to ask me, "How do you do it? How can I start my own online business?" While I cannot promise miracles, I can share my experiences and offer advice based on what has worked for me! Below, please find an article I've written to help you along your own special journey...
So, you want to start your own, Internet business...you don't even have to explain your reasoning to me...as a mom, I get it! If you're reading this, you're probably wondering, "How on earth do I even get started?" Well, I'm happy to say it's probably much easier than you think!
The first thing you need to do is find something you are passionate about. I sell items for parents and tots because I am passionate about motherhood, children, and all of the fun things that go with the two! If I hated children, my business would never work. Why, you ask? Because I honestly wouldn't care about my products, my customers (or "friends", as I call them), and I certainly wouldn't care about their satisfaction! So, dig deep within your soul to find something you love - then brainstorm to think of creative ways to differentiate yourself from other businesses that may be similar.
Once you've decided what to sell, get your tush over to www.merchantmoms.com! Merchant Moms is an online community of about 1,200 business owners - most of them are moms (and dads) just like us! Merchant Moms offers everything you need to run a successful online business. I could go on and on raving about them (and I will if you want to give me a call for more information), but, here are my favorite features of Merchant Moms that I think could benefit most of us:
- Everything is done from one place. Your website itself, shopping cart, and email account all come from Merchant Moms.
- The customer support at Merchant Moms is incredible! They will help you set up your cart for free, and have administrators available at the drop of a dime to help you with any question you could ever think of!
- There is a free online support group for you to chat with other moms and dads. This forum offers a wide variety of help topics such as finding good wholesalers, sharing marketing ideas, and offering HTML advice (this is a brief summary - they offer help on just about everything to be honest with you).
- You don't need to know HTML to operate a website via Merchant Moms! The platform is definitely friendly for those of us with absolutely no programming experience. However, if you do have HTML experience, it is very simple to use your own code when updating your website as well.
- The price cannot be beat! I've heard horror stories of people paying ridiculous amounts of money just to keep their business online - those high prices did not include services like email, a shopping cart, and 24 hour access to help via a forum like the one established on Merchant Moms.
- You are never alone at Merchant Moms! Many of the business owners you will meet there are in the same boat as you - trying to run a successful online business from home to help provide for their families! I can't tell you how much fabulous advice I've received from other mothers, just like you and me!
- Merchant Moms also recommends other moms who can help increase your business productivity at a very reasonable cost! For instance, I found my site designer there, a designer/vendor list there, and a writer to help me with site content to help increase my Google ratings. In fact, this blog you are reading was designed by another Merchant Mom! The best part? All of these services have been incredibly affordable. By affordable, I'm talking $100 and under. You could spend more for work that is more customized than what I ordered, but in general, none of the recommended vendors through Merchant Moms are going to break your bank account!
My next bit of advice would be to go to school. I know, no grown woman or man wants to go to school - Lord knows I didn't! But, even just a few business classes geared towards entrepreneurs can help! I fully realize the thought of taking night classes may sound overwhelming and impossible when raising families, etc. But, I can assure you, it's not impossible! I did it, and you can too! Where did I go to school? Well, I'm glad you asked! I enrolled in the Accelerated Degree program at Holy Family University in Philadelphia. This particular program is geared towards people just like me - the working adult who has priorities outside of the classroom. I opted to go for a full BS from Holy Family, and it is with great pride that I tell you I am graduating this summer! Is a college degree necessary to get your business started? Of course not - in fact, some of the wisest and most successful entrepreneurs I've met did not graduate from college. But for me, college gave me the confidence I needed to really believe in myself, my business concept, etc. It also gave my business sense a foundation that I will utilize for the rest of my life. For instance, I know how to interact with my designers and "friends" in a professional manner. I'm not afraid to speak publicly because I obtained those necessary skills at Holy Family. Was college a sacrifice for me and my family? Definitely! Do I feel it was worth the sacrifice? Without a doubt! If anything, it is important to note that, should you ever apply for a small business loan, one of the first questions on that bank application will be, "Are you a college graduate?" How great will it feel to be able to proudly check, "Yes!" on that questionnaire?
Finally, and this is most critical, you need to believe in yourself! You know you can do this, and I know you can too! Trust me, if I listened to every Tom, Dick, and Harry who told me my business idea was a joke, I'd be sitting her miserably wondering, "What if?" What if I didn't follow my dreams? What if I didn't just give it a shot? Sounds pretty depressing to me! Life is too short to wonder what if! If I didn't follow my dreams, I'd never have a successful business named after my daughter (how cool is that?)! If I wondered what if, I never would have had the courage to swallow my pride and go back to college as an adult - now, I'm so proud to be earning my degree at a time when my daughter is old enough to realize exactly what I accomplished! I've set two examples for both of my children: 1) You're never too old to get your degree; 2) Follow your dreams! Who cares what anybody else thinks? If you believe in yourself, you've won half the battle!
Oh!!! I forgot to mention one key element! You DO NOT have to be rich, or make a huge investment, to make your online business succeed! In fact, when I started my business, I paid less than $100 to get the ball rolling. That includes the cost I paid for a professional designer to work on my site and the cost of the first month's worth of e-commerce solutions from Merchant Moms! Personally, I would avoid people who offer instant success *if* you make a financial investment. My own thought is that you're not working for yourself - you're paying *them* and helping them fulfill their dreams while you're now out a significant amount of money!
You may be wondering if success came to me overnight - surely it did not. My business has only been open for six months, and I spent the first four months crying and praying, wondering if my business was nothing short of a failed dream. But, with persistence, it is paying off, and with a lot of work and dedication, it can for you too!
I hope this helps some! If you have any questions or could just use some guidance, you are welcome to email me at suzi@maddyroseboutique.com. I'm all about helping moms achieve their goals and would be happy to help in anyway!
God bless, and thank you for stopping by!
xoxo
Suzi
www.maddyroseboutique.com